Essential by Dorint
Essential by Dorint is the stand-alone mid-range brand in our portfolio with a more affordable and casual market presence.
The urban city hotels see themselves as a lively part of their local community.
Casual. Local. Life.
Essential by Dorint
Existing and new hotels in the group are managed under this brand, offering guests all the essential services and amenities expected in this mid-range segment: high sleeping comfort with a specially developed Essential bed, a rich Dorint breakfast, fast, free Wi-Fi and a cordial expert team.
At each location, great importance is attached to the regional connection and the local connection to the neighborhood.
For franchisees in particular, the new Essential by Dorint brand offers interesting opportunities as a conversion brand.
Aspects such as low investment costs, maximum location offers, possible positioning alongside the parent brand Dorint Hotels & Resorts, rapid integration into the Dorint distribution network and high flexibility with the hotel product are key success factors alongside the yielding focus on increasing RevPar.
With the new Essential by Dorint brand, a further opportunity has been created to respond more flexibly to the situation of individual hotels and cluster markets and to better drive further expansion, including the conversion of individual hotels.
Doing the most important thing best.
We focus on the essentials:
Good sleep, good breakfast, fast internet and nice hosts who know and love their neighborhood.
Individual mid-range full-service hotels with deep local roots + the Dorint quality promise.
Our guests like things to be functional and uncomplicated.
They expect friendliness, appreciate reliability and sustainable behaviour.